Introduction

    The importance of training courses is not only limited to professional life, as most of us think but training courses aim to transfer knowledge and practical experiences that enrich the skills of individuals and enhance their self-confidence, which contributes to the preparation of cadres which in turn contributes to the development and progress of institutions. Therefore, Strategic Vision Training Center aims to enhance the skills and experiences of individuals through the strongest training programs to keep pace with every development in the labor market.
 

Objective

At the end of the course, participants will be able to:

• Identify the types of events and conferences to implement a more effective plan
• Organizing, evaluating and motivating various committees concerned with managing events and conferences
• Encouraging events and conferences through planning and developing a step-by-step promotional plan
• Preparing and monitoring the financial aspects of the conference
• Planning and organizing different types of exhibitions
• Study all activities to evaluate and follow up on events

Who should attend?

Managers and supervisors involved in planning or managing events, exhibitions and conferences, in addition to public relations managers and employees.

Course content:

• Planning events and conferences

• Definition of events and conferences
• Types of events and conferences
• Objective of the conference
• Importance and concepts
• Setting SMART goals
• Preparing an event plan with detailed activities and programs
• Choosing a place and agreeing on the location of the event and conference

• Organizing the event or conference

• Identifying human resources to manage the event or conference
• Formation of various specialized committees
• Training and motivating the teams managing the event or conference
• The importance of holding conferences
• Making hotel reservations
• Organizing the registration process for the conference
• Public relations and media

• Event and conference promotion

• Marketing for events and conferences
• Elements that attract participants
• Promotion and advertising of events and conferences
• Steps required to promote and market the event or conference
• Develop a plan to promote events and conferences

• Organizing exhibitions

• The importance of exhibitions and conferences
• Goods and services available at the conference
• Promoting the exhibition
• Exhibition management
• Criteria for selecting exhibitors
• Communicate with exhibitors

• Follow up and evaluate conference activities and events

• Monitor conference or event activities
• Key factors in evaluation
• Benefits of follow-up
• Coordination and Follow-up Committee
• Monitoring and evaluation