Integrated skills course in public relations, media, the art of protocol and Ceremony

Introduction

    The importance of training courses is not only limited to professional life, as most of us think but training courses aim to transfer knowledge and practical experiences that enrich the skills of individuals and enhance their self-confidence, which contributes to the preparation of cadres which in turn contributes to the development and progress of institutions. Therefore, Strategic Vision Training Center aims to enhance the skills and experiences of individuals through the strongest training programs to keep pace with every development in the labor market.
 

Objective

This course develops participants' skills in the field of public relations and the arts of dealing with official forums and dignitaries. It aims to provide participants with basic information and concepts about the role of the public relations and media function and to provide them with the skills and arts of communicating with others and the ability to analyze their personalities and the influencing factors to obtain their satisfaction.

Who should attend?

 Directors, heads of departments, and workers in the field of public relations.

Course content:

• Definition of public relations.
• Knowledge of the most important basics of protocol, the art of ceremony, and communication skills with others
• Public relations mission inside and outside the organization.
• Using the media in public relations.
• Modern theories in explaining the impact of the media on the public.
• Relations with the media.
• Writing for public relations and media.
• Planning public relations and media programs and campaigns
• Contact and communicate with the media.
• Administrative writing skills (press news - the impact of media development on public relations and communication functions).
• The trainer’s own experience in the public relations sector.
• Internal and external communication channels.
• Public relations man skills.
• Summary of effective communication skills (how to develop your relationship with others).
• Evaluating the job descriptions of trainees working in public relations.
• Functional Structure How do you choose the organizational structure for the Public Relations Department?

The art of ceremonies and protocols:

• The concept of etiquette and protocol in international custom.
• The difference between the two meanings and how to identify them.
• Personal characteristics of the protocol director.
• Steps for preparing parties and conferences.
• Professional reception and farewell functions.
• Handshaking and farewell etiquette.
• Rules of precedence and courtesies.
• Party protocol and table formats (practical experience).
• Rules of behavior with women.
• Rules of behavior at the table.