Introduction

    The importance of training courses is not only limited to professional life, as most of us think but training courses aim to transfer knowledge and practical experiences that enrich the skills of individuals and enhance their self-confidence, which contributes to the preparation of cadres which in turn contributes to the development and progress of institutions. Therefore, Strategic Vision Training Center aims to enhance the skills and experiences of individuals through the strongest training programs to keep pace with every development in the labor market.

Objective

Providing participants with new skills in the field of electronic media technology as it is the core of the public relations process, which contributes to its activation and increasing the potential for influence in the target audiences.

Course content:

• Electronic information systems that support new trends in public relations.
• Skills of public relations workers in light of technological changes.
• Communication technology and its role in the implementation of media activities.
• Internet technology and its role in developing media skills.
• The role of websites in supporting the performance of public relations.
• The role of technological influences in the use of press photos and colors in public relations publications.
• Using e-mail as a means of communication in the field of public relations.
• Public relations and e-marketing strategies.
• Public relations and crisis management in light of technological changes.