Introduction

    The importance of training courses is not only limited to professional life, as most of us think but training courses aim to transfer knowledge and practical experiences that enrich the skills of individuals and enhance their self-confidence, which contributes to the preparation of cadres which in turn contributes to the development and progress of institutions. Therefore, Strategic Vision Training Center aims to enhance the skills and experiences of individuals through the strongest training programs to keep pace with every development in the labor market.

Objective

• Preparing the detailed plan for designing and managing the institution's electronic content through social media.
• Managing all social media accounts and preparing their respective task schedules and usage controls.
• Configure the website to allow displaying tools for interacting with social media channels and increasing followers.
• Broadcast media content through social media sites and refer to each other.
• Managing dialogues and responses with followers and increasing and expanding the network of those interested and followers of social media channels.
• Monitor and follow up on everything that is circulated on the Internet about the activity.
• Building and implementing the necessary measurement mechanisms to know the extent to which the objectives and the return on investment have been achieved.
• Improving, developing and preparing new strategies to support the marketing and competitive position based on the measurement outputs.
• Learn about information sources and many electronic tools.

Who should attend?

• Responsible for electronic media.
• Marketing and public relations workers.
• Employees of the Corporate Communications Department.
• Specialists in brand management.
• All those wishing to work in social media.
• Everyone who finds himself in need of this course and wants to develop his skills and experience’s.

Course content:

The first unit, introducing the concept of digital media:

• The difference between digital media and electronic media
• The difference between traditional journalism and digital journalism

The second unit, the characteristics of digital media:

• Types of digital media
• Introducing the economic and regulatory frameworks for digital media
• Training and familiarization with media editing in digital media
• The capabilities of information technology and its role in improving the performance of the media
• Digital media and its importance in the modern era

Unit Three, Digital Media Tools:

• Customer service management via social media
• Planning social media marketing campaigns
• Use monitoring, follow-up and analysis tools to measure performance
• Domestic and International information network opportunities and risks
• E-mail and how to deal with it

Fourth unit, the art of designing and preparing media materials:

• Preparing, designing and managing electronic content via social media
• Designing and managing social media pages and preparing operating schedules
• Design and build digital content
• Prepare a digital content management plan
• Designing pages for public relations and media on the International Information Network
• Using modern media technology and investing it in the delivery of the media message
• The art of preparing a public opinion poll and media messages by e-mail
• Characteristics of public opinion poll / media message
• Public opinion poll / media message periodical

Fifth unit, follow-up to the effectiveness of the media message:

• Tactics to increase engagement and expand the network of followers
• Manage social media channels
• Preparing databases for public relations and media
• Social networks and the mechanisms of their use
• Global trends of digital media and a review of the most prominent global models in this field
• Practical and applied cases and workshops