Introduction

    The importance of training courses is not only limited to professional life, as most of us think but training courses aim to transfer knowledge and practical experiences that enrich the skills of individuals and enhance their self-confidence, which contributes to the preparation of cadres which in turn contributes to the development and progress of institutions. Therefore, Strategic Vision Training Center aims to enhance the skills and experiences of individuals through the strongest training programs to keep pace with every development in the labor market.

Objective

The official spokesperson is important in light of the multiplicity and diversity of media in our region due to the need to work hard to build an integrated system of communication and information accuracy by adopting best practices for developing communication channels and ensuring the highest standards of transparency in the field of communication.

• Deepening the participants' understanding of the concept of media and its tools.
• Foundations and rules for dealing with the media.
• Providing participants with speaking skills with different media.
• The foundations of interviews and their different methods.
• The concept of press editing among experts and practitioners according to the theories of contemporary editing.
• Creative thinking in dealing with opinion media and survey.
• The physical and kinetic specifications necessary for media excellence.
• Dealing professionally with the various media
• Answering journalists' embarrassing questions
• make a press statement to the public,
• Reply to an opposing person.
• Good preparation for the media interview.
• Employing the interview in favour of objective objectives.

Who should attend?

• Ambassadors, ministers and all leaders in the private and public sectors.
• Managers of institutions who are exposed to the media.
• Official spokespersons.
• All workers in press offices in the public and private sectors.
• All those involved in the field of public relations, advertising campaigns, marketing, promotion and advertising.
• All those concerned with preparing administrative reports and internal and external managers' private correspondence.
• Those in charge of press secretarial work in the public and private sectors.
• Journalists, practitioners, and journalist writers.
• All those wishing to work in public relations and marketing companies.
• All candidates for previous positions.

Course content:

• What is media, what is communication, and what is its importance?
• Traditional and modern media and communication.
• The foundations of dialogue and the art of persuasion.
• Studying public opinion and how to make it.
• Types of communications (formal and informal)
• Characteristics and elements of influential speaking and the factors of negative and positive influence.
• Various media and press editing models and skills.
• Preparing and presenting the press and media release.
• Writing and giving official speeches.
• Forms and arts of media communication in press offices.
• Establishing advanced databases and effective press communication networks.
• How to establish a press office and a permanent operations room in your organization?
• Skills of the Director of the Media Office and the conditions of its employees.
• The official media office is part of the public diplomacy institution.
• Comparison between the work of the official spokesman and the director of public relations.
• The necessary skill in effective listening and listening.
• Media appearance skills.
• How to gain rounds of controversy and press excitement?
• The basic skills of the official speaker.
• The governing relationship between the official spokesman and the public.
• Types of advertising (beneficial - harmful), how to market to your organization.
• How do you deal with opponents?
• How to prepare for the official speaker's dialogues.
• Prepare for media debates and battles.
• How do you deal with bad news about your organization?