Introduction

    The importance of training courses is not only limited to professional life, as most of us think but training courses aim to transfer knowledge and practical experiences that enrich the skills of individuals and enhance their self-confidence, which contributes to the preparation of cadres which in turn contributes to the development and progress of institutions. Therefore, Strategic Vision Training Center aims to enhance the skills and experiences of individuals through the strongest training programs to keep pace with every development in the labor market.

Objective

Awareness of participants of the inevitability of creativity and innovation to advance the activities of public relations and communications and convince them to abandon traditional practices, provide participants with modern trends in contemporary public relations practices. Develop the creative and innovative capabilities of the participants to effectively practice new public relations and good communication activities.

Who should attend?

Public relations officials in government agencies, departments and organizations.

Course content:

• The difference between analytical thinking and creative and innovative thinking in public relations and communications.
• Elements of creativity and innovation in the practice of public relations and communications activities.
• Scientific and practical methods of creativity and innovation in the practice of public relations and communications activities.
• The main aspects of public relations in light of the new transformations.
• Public relations and communications in dealing with rumours.
• Public relations and communications to improve the organizational environment.
• Public relations and the application of the total quality management system.
• Public relations, communications and simplification of procedures.
• Public Relations and Crisis and Disaster Management.
• Public relations and rationalization of administrative decisions.
• Public Relations and Organizational Conflict Management.
• Public relations and effective negotiation behaviours.
• Public relations and management of meetings, seminars and conferences.
• Public relations and administrative development.
• Public relations and requirements for obtaining ISO 9000 and 14000 certificates.
• Public relations, protocol rules, ceremonies and etiquette.
• Obstacles to creativity and innovation in the practice of public relations and contemporary communications.