Introduction

    The importance of training courses is not only limited to professional life, as most of us think but training courses aim to transfer knowledge and practical experiences that enrich the skills of individuals and enhance their self-confidence, which contributes to the preparation of cadres which in turn contributes to the development and progress of institutions. Therefore, Strategic Vision Training Center aims to enhance the skills and experiences of individuals through the strongest training programs to keep pace with every development in the labor market.

Objective

Providing participants with new skills in the process of human communication in general, and persuasive communication in particular, which contributes to activating public relations and media activities and increasing the effectiveness of communication in different public groups.

Who should attend?

Workers in the media and public relations field.

Course content:

Persuasive Communication:

Basic Entrances: -

• The concept of persuasive communication
• The components of persuasive communication (persuasive communication channels)
• Advantages - Disadvantages).
• Integration between public and personal persuasive communication channels.
• The basic steps of persuasive communication:
• Exposure to the means - exposure to the content - study of the content - understanding the content. Validation, response.
• Important notes on the steps of persuasive communication.

Stages of planning a typical program for persuasive communication: -

• Gather and analyse the necessary information
• Defining persuasive communication goals.
• Determining the persuasive communication mix:
• Characteristics of effective persuasive communicators
• Content of communication messages
• The difference in the persuasive ability of communication messages

Categories of the target audience: -

• The difficulty of studying the audience of the means of communication
• The primary characteristics of the different types of audiences.
• Studying the effect of persuasive communication and echo return.

Difficulties facing persuasive communication processes: -

• There is no room for common experience between the communicator and the public
• Absence of echo.
• External constraints affecting the ability of effective persuasive communication
• Internal constraints affecting the ability of effective persuasive communication
• Fundamental defects in the ideal mix of persuasive communication.

Effective methods of persuasion used in communication messages: -

• Determine the entrances or beginnings
• Clarity of goals versus implicit conclusion
• Submitting the message to evidence and evidence.
• Showing one side of the topic vs. showing both sides
• Arranging persuasive arguments within the message.
• Using the trends that the audience has
• The effect of majority opinion - the effect of cumulative exposure and repetition.
• Conclusion and results - the language and style of the message
• Side attack and direct attack
• Colouring - flow.

The solicitations used in persuasive messages: -

• Emotional grooming
• Rational inducements
• Intimidation inducements
• The solicitation of social expectations
• The accompaniments of restructuring knowledge.
• The foundations of increasing the effectiveness of the media materials used in persuasive communication campaigns:
• Factors that increase the effectiveness of printed communication materials
• Factors to increase the effectiveness of audio-visual materials.