Introduction

    The importance of training courses is not only limited to professional life, as most of us think but training courses aim to transfer knowledge and practical experiences that enrich the skills of individuals and enhance their self-confidence, which contributes to the preparation of cadres which in turn contributes to the development and progress of institutions. Therefore, Strategic Vision Training Center aims to enhance the skills and experiences of individuals through the strongest training programs to keep pace with every development in the labor market.

Objective

• Enhance and deepen the understanding of public relations in detail.
• Develop planning and implementation practices for public relations campaigns.
• Enable organizational capabilities to build business reputation.
• Discussing ways to use and benefit from the new media.
• Managing public relations digitally.

Who should attend?

• Managers, supervisors and workers in the field of public relations.
• Senior staff whose responsibilities require communication and interaction with both internal and external audiences.
• Supervisors in the areas of personnel, marketing, sales, training and administration.
• Public relations employees and employees whose work requires communication and interaction with internal and external customers.
• Managers and supervisors in the areas of personnel, marketing, sales, training and administrative affairs.
• Managers and employees involved in media activities.
• Everyone who finds himself in need of this course and wants to develop his skills and experience.

Course content:

Module One, Advanced Public Relations:

• Public relations between institutional work and society
• The most common mistakes about the concept of public relations
• Foundations of public relations from the traditional world to the digital world
• Classify the audience and analyze its different categories

Module Two, Public Relations Program (Campaign):

• Defining the goals and objectives of the campaign
• Define the target audience
• Defining a special message for each category of the target audience
• Create budgets and schedules
• Evaluation and Correction of Errors
• Case Study - Real Campaign

Module Three, Public Opinion and the Role of Digital Communication:

Public Relations and Media

• New media and digital communication strategies

Social Media

• Tools to facilitate the work of social media officials
• Analyzing the statistics and strategies of social networking sites

Module Four, Digital Reputation, Public Opinion and the Role of Digital Public Relations in shaping it:

• What is public opinion?

• Theories of influencing public opinion
• How does the persuasion process work?
  • Social Mentions and Digital Reputation Measurement

Module 5, Digital Public Relations:

• Content types and strategies
• Blogging and the art of blogging
• Content tracking and analysis
• Working with Content Creation Teams
• Mailing lists and brochures