Introduction

    The importance of training courses is not only limited to professional life, as most of us think but training courses aim to transfer knowledge and practical experiences that enrich the skills of individuals and enhance their self-confidence, which contributes to the preparation of cadres which in turn contributes to the development and progress of institutions. Therefore, Strategic Vision Training Center aims to enhance the skills and experiences of individuals through the strongest training programs to keep pace with every development in the labor market.

Objective

• With the development of the means of communication and the media, there is a need to strengthen the capabilities of public relations cadres in Arab institutions and develop their skills in improving the mental image of these institutions, and identifying the modern roles that public relations can play to support the institution with its clients.
• This workshop aims in general to focus on the latest roles that have become entrusted to public relations, which is the innovative and creative role of the media, marketing and promotion of the activities of the institution, and also monitors the latest innovative and creative ways that the Department of Public Relations and Media can play to study and determine what has happened to the concept and role of public relations and media. Of change.
• Shedding light on the real and actual role of the Public Relations Department and its role in maximizing the corporate identity.
• Building creativity and creativity capabilities in the areas of formulating a positive image of the facility as an effective and influential economic institution and highlighting its role in the areas of production (goods or services), employment and training.
• Developing skills in planning integrated public relations programs.
• Identifying modern strategies that embody the contemporary role of public relations and the media.
• Exchanging experiences and transferring knowledge to come up with strategic methodologies for the development of the Department of Public Relations and Media.

Who should attend?

• Members of the public relations and media committees in the Arab ministries.
• Members of public relations and media committees in Arab private and civil institutions.
• Members of public relations and media committees in international cooperation institutions in the Arab region.
• Media and cultural attachés in Arab embassies.
• Responsible for public relations with the media in the Arab region.
• Managers of ambassadors' offices in Arab embassies and institutions of the Arab diplomatic corps.
• Arab parliaments, Arab parliaments, people's councils and the Arab Shura Council.
• Members of public relations and media committees in civil society institutions and organizations.

Course content:

• The role of public relations and the media in achieving the strategic objectives of the institutions.

Public Relations and Media Research and Program Planning:

• Objectives, fields and types of public relations and media research.
• Planning integrated programs for public relations and media.

Contemporary that imposed new concepts of public relations and media:

• The new global changes that imposed change in the environments of Arab institutions.
• Excellence and innovation in the practice of contemporary public relations and media activities.
• The role of the contemporary strategy for public relations and media in developing institutional performance.
• Creativity and innovation in performing the modern functions of public relations and media as part of the institutional innovation department.
• The role of creativity and innovation in developing methods of communication with customers.
• The creative role of public relations and media in developing the organization's marketing strategies for its clients.
• The role of public relations and the media in measuring and determining the trends of the public and the institution's clients.