Advanced Digital Marketing Course

Introduction

    The importance of training courses is not only limited to professional life, as most of us think but training courses aim to transfer knowledge and practical experiences that enrich the skills of individuals and enhance their self-confidence, which contributes to the preparation of cadres which in turn contributes to the development and progress of institutions. Therefore, Strategic Vision Training Center aims to enhance the skills and experiences of individuals through the strongest training programs to keep pace with every development in the labor market.
 

Objectives

• Evaluating the uses of digital marketing programs and their role in formulating an effective marketing strategy and determining the appropriate business applications for each.
• Knowing the opportunities presented by the use of advanced search engine programs in adding value and benefit to the organization and customers.
• Launching advertising campaigns using Google aimed at improving the company's interaction with customers and increasing market share through marketing through social media.
• Apply Google Analytics concepts to explore marketing channels and learn how to benefit from them.
• Launching a complete electronic campaign to improve the interface with customers, identify potential sales and publicize the brand.

Who should attend?

• Marketing and communication experts who wish to gain a deeper knowledge of digital marketing principles, social media and the latest trends in marketing management.
• Managers responsible for developing and implementing marketing programs for their companies and all professionals who work in the field of marketing and communication and who seek to deepen their knowledge of best practices in this field.
• Everyone who finds himself in need of this course and wants to develop his skills and experience.

Course content:

• Module 1, Digital Marketing: Introduction to Content and Scope:
  • Digital Marketing vs. Traditional Marketing
  • Facebook
  • Twitter
  • LinkedIn
  • Business Blogging
  • Check your website
  • Seven Step Digital Marketing Plan
  • Organizing the calendar of digital marketing operations
  • Second Module, Search Engine Optimization:
  • Define search engine optimization
  • The 21 Search Engine Optimization Tips that Marketing Experts Should Know
• Module Three, Google AdWords:
  • Preparing and structuring content for Google AdWords campaigns
  • Finding and choosing the right keywords
  • Procedures for preparing campaigns
  • Organizing Ad groups
  • Optimizing landing pages
  • Bid Management
  • Analytics - Measurement and fine-tuning
• Module Four, Google Analytics:
  • Understand Dashboards - Audience, Ads, Customer Sources, Content and Conversion
  • Making decisions according to the preparation of analytical reports
  • Defining business goals and objectives
  • Measurement tools and methods
  • Measure the ROI of your website
  • Introduction to Objective Conversion - Conversion Monitoring
  • Monitoring the intensity of social media usage – advanced segmentation
  • Monitor phone calls using Google Analytics
  • Integrate Google AdWords marketing campaigns with Google Analytics
• Module 5, Social Media Marketing: Effective Engagement Campaigns:
  • Overview and short stats
  • Social media marketing strategy
  • Setting goals for social media
  • Check carefully
  • Finding areas of contact for the target segment
  • Popular social networks
  • Facebook Search Scheme - SEO optimized for Facebook
• Module Six, Knowing Your Audience:
  • Placing Facebook ads for your target demographics according to their inclinations
  • Placement of LinkedIn ads according to your target industries/offers
  • Google Notifications - Monitor your brand, competitors, and industry trends
  • Hashtags – Best Tools and Practices
• Module Seven, Inbound Marketing - Introduction and Approaches:
  • Self Hosting Blogs - Tips and Tools
  • Lead Generation
  • Content Marketing Ideas
• Module 8, Social Media Implementation/Enhancing Audience Interaction:
  • Tips for writing updates in social media
  • Use Buffer to auto-update social media
  • Create and modify attractive images for your social networking site updates without using graphic design / Photoshop
  • Schedule social media updates
  • Additional social media features that your website can include
• The ninth unit, measuring the level of success:
  • Use Google Analytics to monitor performance
  • Bounce rate - time spent on the website and conversions