Introduction

    The importance of training courses is not only limited to professional life, as most of us think but training courses aim to transfer knowledge and practical experiences that enrich the skills of individuals and enhance their self-confidence, which contributes to the preparation of cadres which in turn contributes to the development and progress of institutions. Therefore, Strategic Vision Training Center aims to enhance the skills and experiences of individuals through the strongest training programs to keep pace with every development in the labor market.
 

Objectives

• Defining the scope of marketing and sales operations and understanding their functions and corporate value.
• Conducting an effective audit of marketing operations to verify the internal and external environment of the company in order to develop a consistent marketing plan.
• Integrate and synchronize online and offline promotional campaigns with a clear understanding of digital marketing functions and platforms.
• Mastering sales operations and developing sales opportunity plans to increase sales revenue and profitability.
• Develop marketing and sales standards to measure the level of performance and ensure its alignment with the desired goals and results.

Participants

• Content of the training program

Who should attend?

• Professionals working in a wide range of disciplines such as marketing, public relations, communication, sales and operations.
• Professionals who wish to know and acquire advanced competencies in marketing and sales, and who wish to deepen in such advanced specialized skills.
• Everyone who finds himself in need of this course and wants to develop his skills and experience.

Course content:

• Unit 1, Marketing and Selling Scope:
  • Define Marketing Functions
  • Definition of sales functions
  • The differences between marketing and selling
  • Self-assessment of readiness to sell
  • Self-assessment of readiness for marketing
  • Combined efforts for marketing and sales SMarketing - the new direction
     
• Unit 2, Basic Marketing Practices:
  • Marketing mix: setting the scene
  • Understand the marketing environment
  • Various techniques of marketing analysis
  • Competitive environment analysis
  • Michael Porter analysis
  • PEST (external environment) analysis
  • The proposed framework for the marketing plan
  • SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats)
  • TOWS Analysis (Detailed Analysis of Strengths, Weaknesses, Opportunities and Threats)
  • Criteria for prioritizing action plans
  • Conducting a comprehensive audit of marketing practices
  • Writing a strategic marketing plan
     
• Unit 3, Basics of Digital Marketing:
  • Traditional Marketing vs. Digital Marketing
  • The essential platforms for digital marketing in the business world
  • Free and Paid Search Campaigns
  • Check the effectiveness of your website
  • Audit your social media initiatives
     
• Unit 4, Basic Selling Practices:
  • Sales Operations
  • Sales Operations Objectives
  • Competitive Analysis Matrix
  • Designing impactful presentations
  • Dealing with sales objection cases
  • Buying and Selling Operations
  • Planning for sales opportunities
  • How do you stand out from your competitors
  • Create strong professional relationships
  • Define the different personalities of buyers
  • Knowing the different roles of decision
  • Capture the most important sales opportunities
  • Marketing for sales staff
  • The Seven Necessary Elements of Marketing
  • Tips to win the best buyers
     
• Unit 5, Measuring the Effectiveness of Marketing and Sales Efforts:
  • Establishing effective meetings between marketing and sales units
  • Tips to enhance communication between marketing and sales
  • Suggested standards and key performance indicators for sales
  • Suggested standards and key performance indicators for marketing