Introduction

    The importance of training courses is not only limited to professional life, as most of us think but training courses aim to transfer knowledge and practical experiences that enrich the skills of individuals and enhance their self-confidence, which contributes to the preparation of cadres which in turn contributes to the development and progress of institutions. Therefore, Strategic Vision Training Center aims to enhance the skills and experiences of individuals through the strongest training programs to keep pace with every development in the labor market.
 

Objectives

• Identifying brands and understanding the opportunities and challenges they face in a highly competitive business environment.
• Planning and designing a brand in a way that reflects the brand's promise and the expectations of its most important customers.
• Building a strategic brand to be able to track growth and sustainability using searches.
• Explore the elements of their brand and brand identity to build consistent and sustainable brands.
• Define different commercial strategies in order to arrive at sound procedures in line with the development of existing and new markets and products.
• Controlling the entire brand audit process to assess brand performance and take remedial action.

Who should attend?

• Professionals working in customer service, marketing, public relations, communication, sales, and operations.
• Professionals who want to understand the importance and role of customer experience and design and implement effective programs in enhancing customer experiences, developing their competencies and developing their skills in marketing and sales..

Course content:

• Module One, Definitions and Detailing Trademarks:
  • Brand Definition
  • Reasons why brands are important
  • A Brief History of Trademarks
  • The difference between branding and marketing
  • Challenges and Opportunities for Today's Brands
  • Understand the brands
• Module Two, Brand Planning Models:
  • The concept of brand ownership based on customers
  • Build customer-based brand ownership
  • Advantages of Customer-Based Brand Ownership
  • Brand Echo Model
• Module Three, Strategic Brand Management Process:
  • Brand Management Process: A Useful Model
  • Develop brand vision
  • Establishing a brand position
  • Commitment to the brand contract
  • Communication between brands
  • Elements of the strategic brand management process
  • Define and establish brand positioning and values
  • Planning and implementing brand marketing programs
  • Measuring and interpreting brand performance
  • Increase and maintain brand value
• Module Four, Brand Ownership and Identity:
  • Identification of trademark ownership
  • Elements of Brand Ownership
  • Brand Associations
  • Brand Identity Design
  • Brand Concept Elements
• Module Five, Brand Building Portfolios:
  • Brand Philosophies
  • Brand Growth Strategies
  • The new trademark
  • Successful and unsuccessful brand extensions
• Module Six, Brand Evaluation:
  • Brand audit clarification
  • Brand Audit Techniques