Introduction

    The importance of training courses is not only limited to professional life, as most of us think but training courses aim to transfer knowledge and practical experiences that enrich the skills of individuals and enhance their self-confidence, which contributes to the preparation of cadres which in turn contributes to the development and progress of institutions. Therefore, Strategic Vision Training Center aims to enhance the skills and experiences of individuals through the strongest training programs to keep pace with every development in the labor market.
 

Objectives

Providing participants with information and modern methods in planning, managing, implementing, selling and marketing media campaigns.

Who should attend?
Those working in the radio, press and television media, public relations, marketing, insurance, press education and development.

Course content:

• Human communication (spoken, written, signs and body language)
• Self, personal, public and administrative communication.
• Communication objectives (change information, trends and behavior of the public).
• Media campaigns (definitions, design and management).
• Practical steps for designing, producing, selling and marketing information materials).
• The media campaign means (audio-visual and audio-visual).
• Evaluation of the media campaign.