Introduction

    The importance of training courses is not only limited to professional life, as most of us think but training courses aim to transfer knowledge and practical experiences that enrich the skills of individuals and enhance their self-confidence, which contributes to the preparation of cadres which in turn contributes to the development and progress of institutions. Therefore, Strategic Vision Training Center aims to enhance the skills and experiences of individuals through the strongest training programs to keep pace with every development in the labor market.
 

Objectives

• The concept of modern marketing.
• The skill of choosing the best marketing tools and creative methods in marketing.
• Strategic planning for marketing.
• Media and advertising sciences and skills

Who should attend?

Sales managers and their deputies and those working in the sales and marketing departments in the public and private sectors.

Course content:

• Defining Gorilla Marketing
• Basic principles of gorilla advertising strategy
• Gorilla's advertising strategy means
• Ambient Media
• Guerilla Sensation
• Ambush Marketing truffles
• 4 New Media
• Viral Marketing
• Advertising Message Design
• •• Attentio
• • Arouse Interes . Interest
• Awakening Desire
• Entitled Purchase Action
• Credibility
• Creativity
• Effects of Guerrilla Strategy
• The positive effect:
• Surprise Effect
• Diffusion Effect
• Low Cost Effect
• Negative Effects
• Consumer Behavior
• Brand Attitude
• Guerilla Strategy in the Marketing Mix